Novacap, one of North America’s established private equity firms, announced the successful acquisition of Cadent, a leading provider of platform-based converged TV advertising solutions. Scotiabank acted as Financial Advisor and Lender to Novacap on the cross-border transaction, demonstrating our technology sector expertise and global connectivity.
This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience targeting across connected television (CTV), traditional TV, and digital advertising.
The Novacap-Cadent partnership emerges in a time of rapidly shifting audience viewing habits, marked by a pivot towards digital streaming platforms and devices. As audience consumption becomes increasingly fragmented, the technology solutions Cadent provides become critical for advertisers seeking to maintain and amplify their reach and audience targeting capabilities across any TV device or service.
has acquired Cadent
Financial Advisor and Lender to Novacap